Freshlyground announce second Cape Fire Fundraising Event


After an exhausting week where the people of the South Peninsula pinned their collective hope on the seemingly inexhaustible firefighters who battled what felt like inextinguishable flames, a semblance of calm returned as residents were able breathe easy knowing their homes were at last safe. 

Scorched earth remains, a ravaged path left by the fire. This serves as a silent reminder of the magnitude of the blaze and the enormity of the task faced by our brave and relentless heroes and the community that rallied behind them.  

To celebrate the selfless courage and dedication shown by the firefighting services, raise funds to support them and blow off some steam, Fire-Aid Noordhoek was quickly put together through a communal effort between The Noordhoek Farm Village, Cafe Roux and The Project Room. Featuring live performances from Freshlyground, Beatenberg, Jeremy Oliver and Me & Mr Brown the 600+ capacity event sold out in hours. 

Taking place on Sunday the 8th of March at the Noordhoek Farm Village, the event was lead by MC Deon Bing. The live music gave the community a much need chance to dance, celebrate their community spirit and re-connect under more festive circumstances. Freshlyground’s Zolani Mahola’s dress, designed by Michelle Ludek, was auctioned off for R20 000 to a local Noordhoek couple, who’s house was tenaciously saved from the flames by firefighters. This sum was matched by a Dutch couple so moved by their Fire-Aid experience, bringing in R40 000 for the lead-singer’s garment. 

In total R150 000 was raised at Fire-Aid and is distributed between VWS (Volunteer Wildfire Services), Noordhoek Control Centre and the wife of Willem Hendrik ‘Bees’ Marais, the local helicopter pilot who lost his life fighting the fires that same weekend. All artists performed free of charge, Marshall Music sponsored all sound requirements, Wolftrap and Steenberg donated wine and the proceeds of all food and drink sold by The Foodbarn and Cafe Roux were donated to Fire-Aid Noordhoek.    

Due to public demand, Freshlyground will follow this performance with a second show on the 21st of March at the Cape Farmhouse in Scarborough. The band has decided to once again make this event available as a fundraising platform for the Cape Fire cause, this time with the proceeds being donated to EVS (Emergency Volunteer Services), an NGO entity raising funds for the Disaster Management Volunteer Corps in the Far South who provide coordinated community response and relief to all means of emergency & disaster management needs from fire and flooding to rescue and urban displacement. EVS volunteers played a crucial role in recent the collaborative fire fighting efforts that contained one of the worst fires to hit the Deep South in 15 years. 

Freshlyground urges the public to purchase the pre-sale ticket option that includes a CapeFire donation while securing their spot for the Cape Farmhouse performance. R20 of each of these purchased tickets will be donated to the EVS. The donation will be contributing towards their initiative to design, build and equip a multipurpose disaster vehicle including the purchase of specialised mass medical care and rescue equipment. EVS still need to raise R500,000.00 for this initiative, and Freshlyground’s performance at the Cape Farmhouse holds the potential to raise R30,000.00 through ticket sales to go towards this worthy cause.

Book your tickets and donate R20 to EVS!

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